Abdoolally Ebrahim Housewares Ltd is part of the Abdoolally Ebrahim Group. Housewares was started in 1961. Abdoolally Ebrahim Housewares Ltd is engaged in product development and OEM manufacturing for major brands and manufacturers in Europe, Japan and USA. The company positions itself in the mid to high quality market segment. It is a major supplier to the housewares and tabletop sectors of the retail market and a major supplier to the food service industry. In the last few years, Abdoolally Ebrahim Housewares Ltd has also become an ODM supplier with its own industrial design and development team. The principal products supplied are made of stainless steel. Today, Abdoolally Ebrahim Housewares Ltd has specialist knowledge in the fields of cookware, kitchen tools & gadgets, flatware (cutlery), kitchen knives, hollow ware, vacuum ware, barware and general stainless steel accessories. In 2004, the company celebrates 162 years in Hong Kong. Today, OEM business represents 70% of Abdoolally Ebrahim Housewares Ltd business. ODM supports a further 10%. Where the company is making its own designs, it is providing exclusivity to its clients in their given territory. The company has a strong quality control department where it strictly enforces client's agreed specifications to factory actual production. The company is strongly positioned for future growth with over 100 partner factories supplying stainless steel products in mid to high quality. Relationships with many of these factories has existed for 2 generations. The company believes only in long term partnership with its clients and suppliers and loyalty amongst its staff is richly rewarded. The housewares director, Mr Taha J Ebrahim, who is the fifth generation of the founder, says, "Whilst innovative and new developments with our products are critical to the success of our company, we are a totally "people" orientated business. For us, the relationships with our partners are our greatest assets." The Company has branch offices in Pakistan, India and Myanmar. Further branch offices are envisaged in China. The Company has shared in Hong Kong's fortunes and has grown from a pioneer family import export trading house into a dynamic international trade and transport organization, managed and owned by the fourth and fifth generations of the founder.